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MM&M
1 小时
Klick Health buys Peregrine Market Access, boosts market access offerings
Klick Health is expanding its presence in the market access space with the acquisition of Peregrine Market Access.
MM&M
17 小时
Obesity meds to lead charge as pharma sales ride ‘momentum’ into 2025
While obesity product sales will be driving the boon in 2025, industry experts are also eyeing promising new launches in ...
MM&M
23 小时
Iambic snatches CFO Michael Secora, who steered Recursion-Exscientia deal
The clinical-stage biotechnology company backed by investors like Nvidia and Roche welcomed Michael Secora to the team.
MM&M
23 小时
How a kidney health float in the Rose Parade brought awareness to millions
The activation marked the latest phase of the ongoing It Takes 2 campaign from Boehringer Ingelheim and Eli Lilly.
MM&M
18 小时
Porch Light Health’s multichannel campaign challenges Big Pharma narratives
Developed and launched in just 21 days, Porch Light Health saw an 11% increase in new patients in the first month of the campaign.
MM&M
1 天
Health insurers limit coverage of prosthetic limbs, questioning their medical necessity
The federal Consumer Financial Protection Bureau has proposed a rule that would prohibit lenders from repossessing medical ...
MM&M
1 天
Syringe exchange fears hobble fight against West Virginia HIV outbreak
More than three years have passed since federal health officials arrived in central Appalachia to assess an alarming outbreak of HIV spread mostly between people who inject opioids or methamphetamine.
MM&M
3 天
Courage and cohesion: Pharma’s key message points for the year ahead
Here are 5 tips designed to help pharma marketers set a tone for their messaging this year, as suggested by a group of their peers.
MM&M
4 天
Audra Weiss, key in the forming of Real Chemistry, dies at age 57
Audra Weiss, who made her mark on the business that would become Real Chemistry, has died at age 57.
MM&M
3 天
How will pharma marketers crack the AI code in 2025?
“In 2025, expect AI, fueled by new GenAI-enabled capabilities, to chip away at gains in efficiency, accuracy, and speed ...
MM&M
4 天
Stimulant users are caught in fatal ‘fourth wave’ of opioid epidemic
The mix of stimulants such as cocaine and methamphetamines with fentanyl is driving what experts call the opioid epidemic’s ...
MM&M
4 天
Sangamo spirals after Pfizer halts hemophilia A gene therapy partnership
The pharma giant pulled out of its partnership with Sangamo, signalling unsteady waters for the latter company and the future ...
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