All the latest on rebrands and design updates as well as in-depth analysis on brand identity and the strategy behind it. With an over 600% increase in marketing spend over the last seven years, ...

Once viewed mainly as a tool to streamline workflows and automate routine tasks, AI is now empowering marketers to think bigger and innovate boldly. At MediaPost’s Email Insider Summit, this urgency ...

With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of ...

The B2B software firm beat the British Heart Foundation’s ‘Streams of (un)consciousness’ to take home the top prize.

Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...

The insurer has launched three digital-first motor insurance products, specifically designed for the price comparison market.

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

With brand marketing only increasing in focus in B2B, interest in podcasts, influencer tie-ups and social video is set to ramp up over the next 12 months.

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive ...

With principal-based media – the process of media agencies purchasing media inventory and reselling it to clients at a higher rate – reportedly on the rise, some caution against it while others see ...