With the TikTok ban potentially taking effect in Q1 2025, marketers are on the lookout for alternatives if the company's ...

Stellar Ace, a business arm of SMRT, and Singapore’s most connected out-of-home advertising company, has launched SkyWalk, a new large advertising format that spans eye-catchingly across 80-plus ...

As 2024 draws to a close, Google's Year in Search provides insights into topics that captured the attention of Malaysians throughout the year. According to Google, sports were a major highlight ...

Spare cash management platform Chocolate Finance recently took to the streets of Singapore with a tattooed pink Santa to deliver happiness and to 'make life richer'. Earlier this week, pink Santa ...

McDonald’s Singapore has launched 'Collect Quest', an initiative designed to increase user engagement through first-party data in its mobile app. The campaign encourages users to complete ...

This post is sponsored by Qualtrics. In 2025, delivering exceptional customer experiences (CX) will be the difference between growth and decline. As consumers tighten their spending after poor ...

Artificial Intelligence (AI) is revolutionising the marketing industry, offering both opportunities and challenges for professionals. As AI technologies continue to evolve, their impact on ...

The technology marketing landscape is undergoing profound change, which presents new challenges and opportunities. As the industry reaches critical inflection points, tech marketers must rise as ...

From humble start-up to global icon, Razer rose to the top of the gaming peripherals market by consistently delivering quality products made with ergonomic design in mind. What we see: Brand ...

Agoda has unveiled a generative AI short film entitled 'Leo’s Magical Travel Adventures', designed to highlight global exploration and cultural diversity. The film is the latest addition to ...

The marketing industry is a whirlwind of innovation and change, and 2024 has been no exception. From artificial intelligence and machine learning, unexpected collaborations and rebrands, as well ...