Beloved and reviled in equal measure, brand mascots have the power to create strong bonds with audiences, but they’re slowly becoming obsolete. We explore why, and how some creatives are taking a ...
Joe Zadeh is a journalist, editor, copywriter and sub-editor based in Newcastle, UK. Publications include Noema Magazine, The Guardian, VICE, Rolling Stone and many more.
As we sign off for the year, our advice column ends with a final reflection. Katie Cadwell looks back on the last six months and shares her thoughts for 2025 in this week’s Creative Career Conundrums.