In a competitive job market, first impressions count. For designers, this is your design portfolio—a representation of who you are, what you can do and why you’re the best candidate for the job. Join ...

UX roles describe the various parts designers play in the design process. They range from generalist roles—e.g., UX designers and product designers—to specialist ones such as visual designers and UX ...

Visual hierarchy is the principle of arranging elements to show their order of importance. Designers structure visual characteristics—e.g., menu icons—so users can understand information easily. By ...

The Einstellung effect is a phenomenon that occurs when designers are so used to approaching problems in some ways that they overlook better ways. It is a cognitive trap arising from a desire to find ...

Design principles are guidelines, biases and design considerations that designers apply with discretion. Professionals from many disciplines—e.g., behavioral science, sociology, physics and ergonomics ...

Good design is a concept defined by industrial designer Dieter Rams’s principles: It makes a product useful and understandable, is innovative, aesthetic, unobtrusive, honest, long-lasting, thorough to ...

Usability testing is the practice of testing how easy a design is to use with a group of representative users. It usually involves observing users as they attempt to complete tasks and can be done for ...

User research is the methodic study of target users—including their needs and pain points—so designers have the sharpest possible insights to make the best designs. User researchers use various ...

Humanity-centered design is a practice where designers focus on people’s needs not as individuals but as societies with complex, deep-rooted problems. Designers can co-create proper solutions when ...

Aesthetics is a core design principle that defines a design’s pleasing qualities. In visual terms, aesthetics includes factors such as balance, color, movement, pattern, scale, shape and visual weight ...

Picture this: You want to design a stunning graphic or capture a momentous photograph. You want to ensure that your visuals resonate deeply with your viewers, leaving a lasting impression. Many design ...

Grid systems are aids designers use to build designs, arrange information and make consistent user experiences. They include rule of thirds, golden section, single-column, multi-column, modular, ...