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creativebrief.com
2 天
Do brands still treat the Menopause as a marketing moment?
So, let’s leapfrog off menopause (and perimenopause) being a marketing moment to being many marketing moments. Moments that ...
Opinion
creativebrief.com
2 天
Opinion
Why adland needs to hold on to its perimenopausal and menopausal women
I can understand why 23% of Perimenopausal/Menopausal women are considering quitting their jobs.
creativebrief.com
3 天
Brands place pause on marketing spend amid negative budget hype
Audio weighed down main media marketing, with the net balance dropping by 10.0% from minus 5.5%. Published brand advertising ...
creativebrief.com
5 天
Old Spice drop diss track with grime artist Chip
Old Spice is renowned for its humorous tone of voice, by collaborating with Chip the brand is able to reach its target ...
creativebrief.com
3 天
Lessons in effectiveness
The IPA Effectiveness Conference outlined the importance of building a culture of effectiveness and the power of creative ...
creativebrief.com
3 天
Axe hits the right notes for new fragrance with music video
Set to Bizarrap’s remix of ‘What Is Love’, the advert, created by Lola MullenLowe, bucks the short-form content trend ...
creativebrief.com
6 天
Redefining pain in the workplace
McCann London launched its Pain Pledge with a panel discussion with Nurofen, opening up discussions around pain in the ...
creativebrief.com
3 天
How Johnnie Walker redefined aspiration with sustainability and inclusivity
Jennifer English, Global Brand Director at Johnnie Walker, on how sustainability, storytelling and craft is connecting with ...
creativebrief.com
3 天
Snapchat debuts immersive AR high street
Depop, Boots and Cosmopolitan are amongst the brands featured in the immersive augmented reality high street on Brick Lane ...
creativebrief.com
3 天
Lovehoney lets its customers do the talking
Censorship laws that prevent showing sex toys and using certain language mean that Lovehoney has to be creative about how it ...
creativebrief.com
6 天
Transforming culture: stories of human connection are changing our cultural landscape
With over two decades of experience at Lush before leaving to work in the world of startups, Baker explained how the beauty ...
creativebrief.com
4 天
Unstereotype Alliance launches guide to break the myth of backlash
The Creative Bravery Beyond the Backlash guide features expert advice from industry leaders to practically equip brands and ...
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