Audible's marketing activations have popped up at festivals, international events and fan cons over the past year, all with ...

When Newell Brands’ CEO Chris Peterson identified generative AI as a key part of its corporate strategy moving forward, Melanie Huet, President of Brand Management and Innovation, gladly took up the ...

Three insights that can assist marketers seeking to participate in meaningful, virtual sponsorships.

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

Several issues marketers should keep in mind while testing out the metaverse. Five ways ecommerce activations can drive revenue in the metaverse. We spoke with Drone Racing League’s CMO about the ...

We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by ...

Audible’s marketing activations have popped up at festivals, international events and fan cons over the past year, all with the goal of reaching new audiences in real life through experiences. Audible ...

We caught up with White Claw at SXSW to discuss the strategy behind the brand’s Shore Club experiential platform.

Five ways to bring your legacy brand into modern consideration, while keeping your wits, and your best bits, about you.

Chief Marketer's Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in ...

Editor’s Note: While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 ...