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Campaign US
13 小时
Is SearchGPT the 'Grim Reaper' for Google rankings?
It’s been almost two years since the public launch of ChatGPT, and in that short time, AI has become a hotly-debated topic on ...
Campaign US
16 小时
One week, one brand, two ads slammed for racism. Why are we still having this conversation?
Heinz released back-to-back campaigns that are being called out for their racist stereotypes, highlighting continued pitfalls ...
Campaign US
17 小时
Anti-fraud programmes ‘saved advertisers $10.8bn in 2023’
Advertisers were saved $10.8bn in 2023 thanks to cross-industry anti-fraud efforts from TAG in partnership with the 4A’s ...
Campaign US
17 小时
How brands can make dynamic pricing fairer for customers
Dynamic pricing has reportedly helped Amazon boost profits by 25%. The online retail giant is reported to change product ...
Campaign US
18 小时
Are media plans too often a 'copy-and-paste' exercise?
In a profile for Campaign, Publicis Media UK chief executive Niel Bornman set out his vision to "disrupt the media model" as ...
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