Ipsos India’s group service line leader for innovation, MSU, and strategy3 explains why the ethical and responsible use of AI in market research and data science can be highly impactful.

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...

Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future ...

This is his second stint at the agency; he had previously held several positions within the group, including managing ...

WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by ...

RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving ...

Campaign’s take: Protean eGov’s latest campaign, ‘ Apni Kahaani ka Hero’, attempts to demystify the complex world of DPI by ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

AI in design empowers agencies with efficiency and innovation, redefining creativity as a collaborative endeavour, not a ...

Mamaearth, a purpose-driven FMCG brand, has teamed up with quick commerce platform Zepto to kickstart 2025 by planting ...

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their ...