The co-founder of Evolute Global describes how brands can leverage their history to stand out in a crowded marketplace and ...

Dentsu's new trends report reveals how 2025 will drive toward a fully addressable, shoppable, and accountable media ecosystem ...

During the Amazon Great Indian Festival, Amazon India has launched the #AapkeHittMeJaari (Issued for your benefit) digital ...

Articles written by Shaunak Mukherjee ...

The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.

Myntra has launched another fun film showcasing India’s most iconic trios for the 'Multiverse of fashion'. The ecommerce ...

A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways ...

The latest appointments and account wins from FCB Interface, YRF Talent, IAA India Chapter, JioCinema, Veritas Partners, ...

With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx Media Brand Creators director offers a seven-point crisis communication ...

Access limited free articles a month after free, fast registration.

While influencer marketing provides great value to healthcare brands, ethics and transparency are the prerequisites of long-term success, says Wiredus Media founder and managing director.