The merger locks in a 15.5% global market share, but China becomes the decisive battleground to close the gap with rivals.

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by ...

Be it digital, creative, media, or performance, Publicis Groupe Taiwan is in an enviable position. We crack the code behind ...

Following the success of The Misfits Camp, Jayme's new creative agency will be supported by a seasoned leadership team.

As 2024 approaches its conclusion and end-of-year lists begin trickling in reminding us of what was and what could have been, ...

EXCLUSIVE: In a new report by Ylab and Hakuhodo Consulting, Gen Zs across eight markets are studied to understand what shapes ...

From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the ...

MediaSense handled the review, which encompassed Volvo's global markets, including the US, UK, and China. Initiative, backed ...

The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK ...

Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect ...

With the big six holdcos on the verge of becoming the big five, how will the so-called ‘mega-merger’ impact client work, ...

Publicis Groupe's chief executive Arthur Sadoun has welcomed the announced Omnicom-IPG deal, saying it offers an opportunity ...