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adexchanger
18 小时
Nielsen’s Matt Devitt On Guiding Advertisers Through The Fragmented TV Market
Nielsen's Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are ...
adexchanger
14 小时
Ampersand’s New Measurement Platform Combines Linear And Streaming Data
Ampersand has a new measurement platform that combines streaming and traditional TV data to give buyers a better idea of ...
adexchanger
12 小时
streaming TV data
TV sales consortium Ampersand’s new measurement platform combines streaming and traditional TV data to give buyers a better ...
adexchanger
12 小时
TV convergence
TV sales consortium Ampersand’s new measurement platform combines streaming and traditional TV data to give buyers a better ...
adexchanger
22 小时
Reddit At CES: How AI Can Evolve “Conversational Commerce”
Reddit COO Jen Wong shares how the company is banking on AI to push its conversation-driven performance marketing platform ...
adexchanger
23 小时
Publicly Funded Social Media Roads; Good SSPs Get Treats
Would the internet be a better place if it weren’t run by billionaires? Plus, more brands are cutting out the ad tech ...
adexchanger
17 小时
Matt Devitt
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
adexchanger
1 天
Does Google’s U-Turn On Fingerprinting ‘Open New Opportunities’ Or Is It ...
On December 19, the day after Google told clients about its fingerprinting update, the ICO’s executive director of regulatory ...
adexchanger
1 天
T-Mobile Acquires Vistar Media, A Leading OOH SSP, For $600 Million
T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.
adexchanger
1 天
Tick Tock, TikTok; Out Of The Game
Nobody is acting like TikTok will actually be scrapped from American smartphones. Plus, Venu Sports got benched – for good.
adexchanger
1 天
CES 2025: EX.CO CEO On Expanding Its Ad Server To New Channels
Tom Pachys, Co-founder and CEO of EX.CO, discusses the company's new expanded ad server, and how it sets the offering sets ...
adexchanger
1 天
The Number-One Media Recommendation Digitas’ Morgan Pomish Makes To Clients
New forms of media that attract massive consumer attention, but more tentative interest from marketers, present a huge ...
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