Google’s June 2024 spam update rollout is now complete. The spam update started on December 19, 2024, about seven days ago, finishing on December 26, 2024. This was the third spam update of the 2024 ...

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Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.

Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success.

Google has expanded its AI-organized search results for local queries on restaurants. As a reminder, Google announced AI-organized search results back at Google I/O in May, then officially began ...

Google leaks and endpoints. AI Overviews. The death of beloved features. These were among the most popular and biggest SEO ...

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Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.

This last Google core update was more impactful than the November core update but not the August or March 2024 core updates.

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