An influencer (child or adult) with more than one million followers can earn upwards of $20,000 for one sponsored post, while ...

We’ve all experienced the lure of an effective music playlist. Stores, hotels and gyms are actively influencing us right from ...

Shrinking US bar tabs signal little festive cheer for liquor makers. US drinkers spending less on expensive cocktails amid ...

The rise of the "rent, not buy" model has injected new impetus into the world's second-largest economy, the paper said in an ...

With evolving cyber frauds being a constant, children’s online safety needs to take center stage. Several stakeholders ...

A star studded galaxy of marketers debated at the DigiPlus Fest 2024 about the future of marketing and whether the growth ...

Chocolate firm Cadbury said on Monday it was "disappointed" after losing its royal warrant for the first time in 170 years ...

Parle Biscuits' advertising promotional expenses in FY24 were up 3.23 per cent to Rs 442.81 crore. This was at Rs 428.93 ...

Whether it is personalisation at scale, omnichannel customer experiences, or self-serve customer journeys, Gen AI is powering ...

Despite a barrage of Western sanctions and swathes of brands quitting Russia after the Kremlin launched its Ukraine offensive ...

Google has announced changes to its search result formats to comply with EU tech legislation. Airlines for Europe supports ...

The NCLAT dismissed appeals against the NCLT's approval of Sapphire Media's bid for Reliance Broadcast Network Ltd. The ...