Paramount Global’s partnership with Nielsen, on hold since Oct. 1, challenges Nielsen’s ratings measurement dominance and highlights how the upended TV ecosystem is impacting the advertising ...
Recently, entertainment giant Paramount (PARA) made a move away from Nielsen, which was basically the historic leader in television ratings. Ratings are, of course, vital to television ...
More from Variety Paramount Disputes Claim by Laid-Off Staffer Who Alleged in Lawsuit That Company Failed to Provide Legally Required Advance Notice Paramount, Nielsen Without TV Ratings Contract in ...
Paul Mescal, Connie Nielsen, Denzel Washington and Fred Hechinger were on hand for the highly anticipated “Gladiator II” Special Screening on Friday Night. It was followed by a Q&A ...