The complaint alleges that members of the Global Alliance for Responsible Media (GARM), a now-defunct initiative from the advertiser trade body the World Federation of Advertisers (WFA), illegally ...
In the complaint, X claims that the Global Alliance for Responsible Media (GARM), an initiative of the World Federation of Advertisers, conspired to force member companies to stop or significantly ...
would stray from its brand safety initiative called the Global Alliance for Responsible Media (GARM). As a result, the suit said the group prepared a large-scale pause in advertising. According to ...