Lexus has partnered with Universal’s “Wicked,” debuting a 360-degree marketing campaign with a co-branded, 30-second custom spot featuring the 2024 Lexus TX along with Cynthia Erivo and Ariana Grande.
Ariana Grande responded to the AI-generated Wicked content fans have created ahead of the movie’s release, including one slammed by costar Cynthia Erivo for covering the Elphaba actress’ face.