SMAC Entertainment represents Deion Sanders, produces his show and has paid hundreds of thousands of dollars to his players.

Colorado football excels in NIL deals by leveraging media, branding, and financial opportunities for athletes under Deion ...

Deion Sanders is never one to shy away from addressing criticism directly, and that was on display after Coach Prime's Colorado registered a 34-7 victory over Arizona.

The Colorado Buffaloes football team, under the leadership of Deion Sanders, has faced intense scrutiny and high expectations ...

Coach Prime and Paul Finebaum have been going at each other this 2024 college football season. So far, the ESPN analyst and the Colorado head coach have taken turns jabbing at each other.

Call 'em The Odd Couple. In a lot of ways, probably most ways, these two couldn't be more different. But in some ways, ...

Deion “Coach Prime” Sanders has always been known for his high-energy leadership and focus on collective team efforts.

While the former President is usually known for his measured words, this time, his loyalty to the Arizona Wildcats came ...

And recently, Deion Sanders delivered a hard-hitting message to his Colorado Buffaloes team that hit home for many young ...

A faceoff at Allegiant Stadium between college football’s most storied program and its most attention-grabbing team is a ...

A matchup against Coach Prime or another game against Michigan are a few of the latest bowl projections for the South ...

The Colorado Buffs just pulled off a huge win against Arizona, but somehow, all anyone's talking about is Coach Prime and his ...