SMAC Entertainment represents Deion Sanders, produces his show and has paid hundreds of thousands of dollars to his players.

The Colorado Buffaloes football team, under the leadership of Deion Sanders, has faced intense scrutiny and high expectations ...

Call 'em The Odd Couple. In a lot of ways, probably most ways, these two couldn't be more different. But in some ways, ...

The Colorado Buffs just pulled off a huge win against Arizona, but somehow, all anyone's talking about is Coach Prime and his ...

The brand, rooted in social change, donates a portion of its profits to more than a dozen nonprofit organizations across America that empower youth.

Shilo Sanders credited his father Deion Sanders for pushing him by being relentless in practice and making sure they fulfil ...

Colorado head coach Deion Sanders doesn’t like to compare a team from the past to his current team, but he certainly ...

BOULDER, Colo. – Shortly before kickoff this year at Colorado home football games, the stadium starts to buzz with various ...

While the former President is usually known for his measured words, this time, his loyalty to the Arizona Wildcats came ...

As two of the biggest personalities in college football, Deion “Coach Prime” Sanders and Nick Saban might seem like rivals, ...

The Cincinnati Bearcats of Scott Satterfield learned when their Oct. 26 kickoff in Boulder vs. Colorado would be on Monday.

Reflecting on the Nebraska game, Coach Prime was candid about its impact on the team. “We got our butts kicked, and we ...