SMAC Entertainment represents Deion Sanders, produces his show and has paid hundreds of thousands of dollars to his players.

The Colorado Buffaloes football team, under the leadership of Deion Sanders, has faced intense scrutiny and high expectations ...

Call 'em The Odd Couple. In a lot of ways, probably most ways, these two couldn't be more different. But in some ways, ...

The Colorado Buffs just pulled off a huge win against Arizona, but somehow, all anyone's talking about is Coach Prime and his ...

The brand, rooted in social change, donates a portion of its profits to more than a dozen nonprofit organizations across America that empower youth.

After a resounding 34-7 victory against Arizona, Coach Prime didn’t just celebrate the win—he had some fun addressing former ...

Shilo Sanders credited his father Deion Sanders for pushing him by being relentless in practice and making sure they fulfil ...

Colorado head coach Deion Sanders doesn’t like to compare a team from the past to his current team, but he certainly ...

While the former President is usually known for his measured words, this time, his loyalty to the Arizona Wildcats came ...

The Cincinnati Bearcats of Scott Satterfield learned when their Oct. 26 kickoff in Boulder vs. Colorado would be on Monday.

Following Saturday's dominant win over the Arizona Wildcats, Colorado football head coach Deion Sanders looked back at his ...

Sanders Jr. shared a message in support of a change to his father’s appearance after the tough loss on Saturday.