Barbie, of course, paved the way to the tune of $1.45 billion and, now, Mattel has plucked another product off of its shelves ...

Mattel wasn't lying when it said tons of toy properties would be getting the movie treatment, as it's just been announced ...

The toy maker is shuttering some plants and trimming product lines as it tries to respond more quickly to consumer demand.

From your imagination back to your TV screen, iconic purple dinosaur Barney returns this week with the new animated Max ...

Mattel Films is banking on a whole generation of fans being nostalgic for the device, teaming up with Sony Pictures ...

Mattel is introducing its first Diwali Barbie doll, which the company says is being released as part of its “commitment to ...

Adobe’s AI tool helped Mattel streamline how it designed two Barbie boxes for store shelves this holiday season.

Mattel has released its first Diwali Barbie just in time for Deepavali, also known as the Festival of Lights and which falls on Oct 31 in Singapore. The American toy company’s latest doll was ...

When “Weird Barbie" became an unexpected breakout hit of the “Barbie" movie last year, Mattel kicked its new supply chain strategy into action. The toy maker accelerated the doll’s design ...

After 2023's smash success of Greta Gerwig's "Barbie," Kreiz has become one of the most intriguing figures in Hollywood. Kreiz, who arrived at Mattel in 2018, is credited with turning the toy ...

And that she did. In 1995, Dongre founded her eponymous label, House of Anita Dongre, which has since expanded with ...