Tequila is typically very high proof, which means it can pack quite a punch. Exactly how strong that punch is depends on the specific type of tequila you imbibe. When talking about alcohol ...

Diageo, the British conglomerate behind Don Julio, Guinness and Johnnie Walker, announced the acquisition of non-alcoholic ...

Diageo North America announces that it has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual ... Today, the brand’s award-winning portfolio contains alternatives to whiskey, tequila, gin, rum ...

Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy ... include substitutes for whiskey, tequila, gin, rum, as well as an aperitif alternative ...

Building a well-balanced cocktail that mimics the mouthfeel and taste of alcohol often requires a nonalcoholic spirit standing in for a traditional base like gin or tequila. Making the zero-proof ...

Set up in Chicago in 2019, Ritual Zero Proof produces non-alcoholic versions of well-known spirits. Its range of five products includes alternatives to Tequila, gin, rum and whiskey. A number of ...

MaKiin Any of the over-the-top cocktails at this sultry modern Thai eatery can be transformed into zero-proof wonders. With ...

Diageo‘s North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum. In 2020, the Diageo-backed accelerator Distill Ventures acquired a minority ...

No stranger to making inorganic investments in no-and-low, Diageo’s latest move in the emerging category has seen the spirits major take full ownership of a business in the US. And it’s a move ...

The buzziest new opening in the city brings enormous oceanfront suites and destination dining from James Beard Award–winning ...