As time goes by, the way we approach makeup can evolve beautifully. Women over 50 have unique beauty needs and preferences ...

The Airbrush Flawless Finish has been on my wishlist for years and Makeup fans will know it takes a long time to use up a ...

Billie Eilish recently shared her pre-concert glam routine online. One editor recreated her makeup and then did a sweaty ...

In this edition of Makeup Diaries, we take a deep dive inside the cosmetics bag of Grammy award-winning singer and songwriter Victoria Monét to learn more about her holy grail products, makeup ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Discover essential tips and tricks to keep your makeup flawless during the summer heat, ensuring you look fresh all day long.

In the realm of beauty, there are no strict rules—only gentle guidelines that inspire us to express our individuality. May ...

Finding your shade is just the beginning. Here’s how to pick a foundation that works for your skin and tackles specific ...

Aging is a natural process, but it can sometimes bring unwelcome changes to our skin, particularly the delicate eyelid area. Makeup can be a powerful tool in reclaiming that youthful glow, but ...

Looking for a radiance-boosting but lightweight setting powder for older and more mature skin? Here's Prima's round up of the ...

If wearing mascara leaves your under eyes looking more like a mess than you'd like, take note of these makeup artist-approved ...