These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

It's no secret that we're huge fans of boho-style ... exploring a big box store like Target is a better choice that could ...

Plenty of other Tolkien books and box sets are featured in the B2G1 Free Book Sale at Amazon, including The Lord of the Rings ...

And one set of supporters at ringside will be watching from seats that were valued at a whopping $2million. Tyson is set to ...

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

Multiple retailers, including Target and Amazon, are already selling the "Wicked" products online and in stores ...

Target's Deal Days sale includes a bunch of great board game deals, including several iterations of Disney Villainous.