A higher number means a smaller hook, yet the opposite is true when it comes to fly rod weights. It can be a little counter-intuitive. But we fly-fishers pursue a very wide range of species ...

Think of this list as a starting point. And if you can, always try a rod yourself before you commit to buying it. I’m an advanced fly caster and a former fly-fishing guide. I live in northern Colorado ...

Our campus in Michigan's Upper Peninsula overlooks the Keweenaw Waterway and is just a few miles from Lake Superior. More than a logo or tagline, our brand platform establishes the brand and is the ...

The toolkit below is a comprehensive resource for promoting SUNY Cortland's brand and identity in any medium ... recognition and professional appearance. This guide has been developed to help us ...

Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...

When Don "The Snake" Prudhomme and Tom "The Mongoose" McEwen were first lining up to shoot down the quarter mile against each other in the '60s, the National Hot Rod Association was still less ...

A mutual and respectful exchange of unique ideas, experiences and perspectives sustains the depth of our learning across campus. This guide serves as a resource for all members of the Northwestern ...

If you're a member of University staff you can find the brand guidelines on the staff intranet. We've created a range of ready-to-use toolkits featuring resources and templates for you to download and ...

Of course, you’ll need a rod. There are plenty of great makers out there with good warranties, so we’ll leave the brand up to ...

So what about the so-called flying snake? The sky's not the limit for "flying" snakes in the genus Chrysopelea. While these reptiles can't actually fly, they "fall with style" (ala Buzz Lightyear ...