Although some retailers are choosing to move outside of the mall’s walls, 97% of Gen Z consumers shop in physical stores, Simon said, citing a report by ICSC. The ad campaign “is really a ...
Real estate investment trust Simon is launching a national advertising campaign aimed at bringing new generations to its shopping malls. The marketing effort, called “Meet Me @themall ...
"The mall is a touchstone of the American cultural experience – one with remarkable staying power," said Lee Sterling, Simon's Chief Marketing Officer. "Celebrating the spirit of meetups in the ...
In the past few years, you may have heard that malls are dying, fueled by the rise of e-commerce and younger generations’ access to smartphones. Simon Malls, the largest owner of shopping malls in the ...