Diageo North America announces that it has acquired Ritual Zero Proof Non-Alcoholic Spirits (Ritual ... Today, the brand’s award-winning portfolio contains alternatives to whiskey, tequila, gin, rum ...

Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof ... substitutes for whiskey, tequila, gin, rum, as well as an aperitif alternative, allowing consumers to recreate ...

Set up in Chicago in 2019, Ritual Zero Proof produces non-alcoholic versions of well-known spirits. Its range of five products includes alternatives to Tequila, gin, rum and whiskey. A number of ...

No stranger to making inorganic investments in no-and-low, Diageo’s latest move in the emerging category has seen the spirits major take full ownership of a business in the US. And it’s a move ...

Diageo, the British conglomerate behind Don Julio, Guinness and Johnnie Walker, announced the acquisition of non-alcoholic ...

Sally Grimes, the CEO of Diageo’s North America leg, described Ritual Zero Proof as “the number one brand in the fastest growing adult beverage category and meets growing consumer demand for a ...