Set up in Chicago in 2019, Ritual Zero Proof produces non-alcoholic versions of well-known spirits. Its range of five products includes alternatives to Tequila, gin, rum and whiskey. A number of ...

Diageo, the British conglomerate behind Don Julio, Guinness and Johnnie Walker, announced the acquisition of non-alcoholic ...

tequila, gin, rum, and aperitifs. The company said the transaction is in line with Diageo's (DEO) sustainable growth plans. "Ritual Zero Proof is the number one brand in the fastest growing adult ...

Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy ... include substitutes for whiskey, tequila, gin, rum, as well as an aperitif alternative ...

No stranger to making inorganic investments in no-and-low, Diageo’s latest move in the emerging category has seen the spirits major take full ownership of a business in the US. And it’s a move ...