Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy to capitalise on the growing demand for alcohol alternatives. Launched in 2019, Ritual has ...

“Ritual Zero Proof is the number one brand in the fastest growing adult beverage category ... "We are delighted to welcome it into our broader portfolio, where it will beautifully complement both our ...

Diageo's North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum. In 2020, the Diageo-backed accelerator Distill Ventures acquired a ...

Crooch will still be “actively involved with the brand” following the acquisition, Diageo said. He will take on the position of general manager of the spirits giant’s non-alcohol business. Crooch set ...

He will take on the position of general manager of the spirits giant's non-alcohol business in the Tanqueray distiller's North America division. Crooch set up Ritual Zero Proof with Marcus Sakey ...

Diageo, the British conglomerate behind Don Julio, Guinness and Johnnie Walker, announced the acquisition of non-alcoholic ...

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits: the top non-alcoholic spirit brand in ... It also owns three of the five largest non-alc brands globally by value: Gordon’s 0 ...