These are similar to what many of us enjoy in tequila, just more intense. Here are some approachable alternatives to tequila that have emerged as favorites of mine. This is the number one drink I ...

Diageo, the British conglomerate behind Don Julio, Guinness and Johnnie Walker, announced the acquisition of non-alcoholic ...

Launched in 2019, Ritual has quickly established ... The brand's offerings include substitutes for whiskey, tequila, gin, rum, as well as an aperitif alternative, allowing consumers to recreate ...

Set up in Chicago in 2019, Ritual Zero Proof produces non-alcoholic versions of well-known spirits. Its range of five products includes alternatives to Tequila, gin, rum and whiskey. A number of ...

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits: the top non-alcoholic spirit brand in the US. Ritual's portfolio contains alternatives to whiskey, tequila, gin, rum and ...

Diageo has acquired US non-alcoholic spirits brand Ritual Zero Proof Non-Alcoholic Spirits (Ritual) for an undisclosed sum. The brand, launched in Chicago in 2019, is the number one non-alcoholic ...

The brand is also out to prove a point: Additive-free tequila that’s made well, honors authentic techniques, and respects the agave plant’s inherent qualities is better than the alternative.

Sally Grimes, the CEO of Diageo’s North America leg, described Ritual Zero Proof as “the number one brand in the fastest growing adult beverage category and meets growing consumer demand for a ...