Diageo, the British conglomerate behind Don Julio, Guinness and Johnnie Walker, announced the acquisition of non-alcoholic ...

rum, as well as an aperitif alternative, allowing consumers to recreate classic cocktails without the alcohol. The drinks are low in sugar, made with natural flavours and gluten-free. Ritual's ...

Set up in Chicago in 2019, Ritual Zero Proof produces non-alcoholic versions of well-known spirits. Its range of five products includes alternatives to Tequila, gin, rum and whiskey. A number of ...

Diageo has acquired US non-alcoholic spirits brand Ritual Zero Proof Non-Alcoholic Spirits (Ritual) for an undisclosed sum. The brand, launched in Chicago in 2019, is the number one non-alcoholic ...

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits: the top non-alcoholic spirit brand in the US. Ritual's portfolio contains alternatives to whiskey, tequila, gin, rum and ...

Sally Grimes, the CEO of Diageo’s North America leg, described Ritual Zero Proof as “the number one brand in the fastest growing adult beverage category and meets growing consumer demand for a ...

General Mills is selling off its North America yogurt business. Lactalis has acquired the U.S. business and Sodiaal the Canadian segment. Get more details.

Arbella uses a spirit-free London dry gin in its Secret Window, which is mixed with hibiscus and peach sipping vinegar, while Nobody’s Darling uses Ritual Rum Alternative in a virgin daiquiri ...

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