Diageo's North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum. In 2020, the Diageo-backed accelerator Distill Ventures acquired a ...

Diageo North America has acquired non-alcoholic spirits brand Ritual Zero Proof, as part of its strategy to capitalise on the growing demand for alcohol alternatives. Launched in 2019, Ritual has ...

The owner of Seedlip’s non-alc spirits alternatives has bought full control of Chicago-based Ritual Zero Proof. Like Seedlip, Ritual Zero Proof first had Distill Ventures – the Diageo-backed ...

Ritual Zero Proof, by comparison, clocks in as the sixth. Non-alcoholic spirits are projected to reach a market value of over $700 million in 2033, up from $325.8 million last year.

Diageo (NYSE:DEO) announced that it has acquired Ritual Zero Proof Non-Alcoholic Spirits. Since its launch in Chicago, Illinois in 2019, Ritual has grown rapidly and is now the number one non ...

Diageo has acquired US non-alcoholic spirits brand Ritual Zero Proof Non-Alcoholic Spirits (Ritual) for an undisclosed sum. The brand, launched in Chicago in 2019, is the number one non-alcoholic ...

Diageo‘s North American arm has snapped up US-based non-alcoholic spirits business Ritual Zero Proof for an undisclosed sum. In 2020, the Diageo-backed accelerator Distill Ventures acquired a minority ...

And it’s a move welcomed by industry watchers. The owner of Seedlip’s non-alc spirits alternatives has bought full control of Chicago-based Ritual Zero Proof. Like Seedlip, Ritual Zero Proof first had ...