Lotus CEO called the move a major brand revival milestone and said the brand sold more than 2,000 units worldwide in December. (A Lotus Emira on display at the April 2024 Beijing auto show. Image ...
Levi’s isn’t the only legacy brand to set up shop on Amazon ... While you can certainly get some loungey clothes, Gap also has elevated basics perfect for everyday wear.
Episode 2 of the documentary's new season will tell the stories of how a Chinese brand has succeeded in its bid to go global and how a multinational company has integrated into the Chinese market.
To future proof in a much tougher market, big luxury brands will need to reconnect with authentic values, leap forward through sustainability innovation, and diversify.