AUSTIN, Minn. – Planters is once again searching for its next squad of Peanutters, an intrepid troupe of brand ambassadors ...

Marketing can change the world.

Planters is searching for legume-obsessed people ... ensuring they have a "nutty time" with Mr. Peanut and the NUTmobile, according to the job description. They also must manage the NUTmobile ...

Dolan, Robert J., and Donald Ngwe. "Planters Nuts and Planters Nuts (B): The Power of the Peanut." Harvard Business School Teaching Note 516-107, May 2016. (Revised October 2017.) ...

Dolan, Robert J., and Donald K. Ngwe. "Planters Nuts (B): The Power of the Peanut." Harvard Business School Supplement 516-012, August 2015. (Revised March 2017.) ...

Planters is hiring three “Peanutters” to drive its NUTmobile across the United States for a one-year promotional tour ...