Coke Zero and Diet Coke that were personalized with 250 names. This year, the program - which is available in Britain - will feature up to 1,000 personalized bottles, a mobile optimized Web site, a ...

Incorporating customization Beginning April 18, consumers will be able to visit ShareACoke.com on their mobile or desktop devices to personalize their own Coke bottles. The campaign microsite will ...

Personalised packaging ... Coca-Cola's "Share a Coke" campaign is one of the most iconic examples of this trend. By printing ...

The global drinks giant has recalled the bottles from the Austrian market with the notice affecting popular drinks including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The family’s infamous Christmas Eve party for 2023 had personalised coke bottles for the festive extravaganza, attended by the likes of Paris Hilton and Timothee Chalamet. Fans are weighing in ...

Traditionally the CPG industry was defined by standardized products and a broad appeal but consumer expectations are shifting ...

On launch it gave artists and consumers access to dozens of “creative assets from the brand’s archives” on which to base the ...

Coca-Cola also signaled in its third quarter results that it will look to non-fizzy drinks as a growth areas after success at ...

Lovers of the iconic beverage in the UK will soon be hunting through chiller fridges in shops, as the brand is introducing personalised cans and bottles. Diet Coke Breaks by You will see their ...

Generative AI is still wonky mimicking advertisers’ style guidelines, but these marketing tech startups are working on it.

If they were serious about improvement, the simple solution is to return to refillable bottles, a practice that Coca-Cola pioneered in removing from the beverage industry when they turned to ...