When used correctly, font selection usually goes unnoticed, blending seamlessly with content and reader. When the One Times Square Billboard used a retired Microsoft Word default Calibri font to usher ...
They work overtime, whispering or sometimes shouting to their readers before they read a single word. But here's the thing: most people are font blind. They don't see the difference between a serif ...
Fonts set the tone from the sans serif clarity of highway signs to the flourished letters on wedding invitations. But with over 200,000 font families, how does a designer know where to start? Market ...