Lego has worked with hundreds of other partners to translate the likes of Harry Potter, "Lord of the Rings," "Ghostbusters," ...

Including Lego flowers, Marvel, Star Wars, and so much more Even though the holidays are winding down and your tree is stored ...

Lego launched its adult-focused category. Adults also introduce kids to Lego, making them a group critical to the Danish ...

The founder of Blix, Abbas also debuted the launch of their new toy named Blix Queaky. Lego is widely regarded as some of the best toys in India for kids for inspiring creativity and enhancing motor ...

As Christmas songs blared from the department store’s speakers, I anxiously scanned the shelves for the perfect toy. There ...

The LEGO Group has officially unveiled its LEGO Star Wars Winter 2025 offerings, which include new sets from The Mandalorian, ...

The secret ingredients to Lego's success? A clutch of licensing deals and finding ways to sell Lego sets to kids well over ...

The lack of kids movies, in particular, meant toy companies were not producing as many new action figures, roleplay items and other movie tie-ins. But in 2023, Lego offered 780 products ...

One of the largest toy stores in the world, Toys "R" Us has a vast assortment of LEGO Sets for Kids ranging from easy build, moderate, and for the most challenging customers. In the subsequent part of ...

Toy brands have jumped on the bandwagon of this trend, targeting products tailored toward this specific demographic. From ...

From Barbie to Furby, Lego to Lol Dolls, here are the very best toys for children this year (if the kids somehow haven’t told you already) Other key trends this year, according to Dennett ...