JCPenney is going big on petite fashion with its new collection designed to flatter all body types, no matter their stature.

The collaboration brings a spunky take on fashion, with an emphasis on petites, to the family-oriented department store.

The 'Lowkey' singer unveils her figure-flattering Bold Elements x Ally Brooke collection for petite women with JCPenney ...

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We may earn commission on some of the items you choose to buy. The fashion industry has long alienated plus-size consumers, but thankfully, the tides are slowly starting to turn. While only a ...

Unlock the power of versatility with our stunning collection of plus size black dresses. Our range of black dresses offers an array of options, from classic LBDs to casual maxi dresses and reliable ...

JCPenney's Michelle Wlazlo and David Beckham promote the soccer star's fragrance. Photo: Monica Schipper/Getty Images for David Beckham Fragrances/Coty Inc.

It was an ad for a Johnny Wujek for JCPenney Sleeveless Fit + Flare Dress. As a plus-size person with a large ... without echoing my last two birthday dresses. I had done sequins two years in ...

3. Extra perks with Gold and Platinum status Gold and Platinum JCPenney cardholders get some additional benefits beyond what’s listed above. With Gold status, you get everything you would as a ...

Further, for plus size-bodies, it can be difficult to find dresses that fit well and won’t cost a ton of money — but we’re here to help you! From flowy midi dresses to easy minis ...