And Dell has spent decades putting that same work in for terms like “XPS,” “Inspiron,” and “Latitude.” Starting in 2025, though, Dell laptops and desktops will just be… Dell.

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This includes the XPS, Inspiron, Latitude, and Precision product lines, all of which have very different intended audiences and it isn't exactly clear at first glance who they're meant to appeal to.

During a CES 2025 preview, I got a feel for Dell’s big-screen 2-in-1 laptop, which keeps the mini LED touch screen while gaining a new keyboard and Intel Core Ultra Series 2 processing. After ...