Anna Ohlin, Country Marketing Manager and Jayendra Gupta, Country Integrated Media Manager, IKEA India discuss the brand’s festive campaign, retail strategy and focus on 'sleep' this year ...
IKEA annual sales slumped 5% as consumers pull back on furniture purchases amid a weak housing market, according to an earnings report released Thursday. The Swedish home decor retailer has ...
According to Mackenzie Collier, founder of Mackenzie Collier Interiors, there is one IKEA sofa that doesn’t last quite as well as others. “Skip the KIVIK, because the cushions and fabric tend to wear ...
Focusing on companies including Adidas, H&M, Ikea, and Inditex and analysing corporate strategy, consumer trends, and regulatory changes, Helen also covers major supermarket groups like Ahold ...