Roland Store Tokyo, as the outlet is called, is located in Ura-Harajuku as the backstreets of Harajuku are known. The area is famed for its fashion stores, variety shops and idiosyncratic cafes.

Nongshim aims to double its sales in Japan by holding a wide range of events, including a Shin Ramyun pop-up store. The Shin Ramyun pop-up store will open in Harajuku, Tokyo, from Friday to Oct.