And, International Harvester's Scout brand has been revealed anew as Scout Motors, with a new sport utility vehicle (SUV) and pickup truck on the way. While the brands may have their headquarters ...

The news comes after the actor attended the luxury label's Spring/Summer 2025 show in Paris. Dior has named Sonam Kapoor its brand ambassador. The news comes after the Indian film star attended ...

Now the fifth-year senior with over 13 million social media followers combined her gymnastics and brand-building skills in a new, odd ad for Jake Paul’s “W” brand. The 22-year-old Dunne is ...

Are you a print subscriber? Activate your account. By Mikey Garcia - 41 min 54 sec ago By Adrianne Pasquarelli - 1 hour 4 min ago By Ad Age and Creativity Staff - 1 hour 13 min ago By Brandon ...

Second Nature Brands, parent company of the iconic Sanders Candy and Kar's Nuts brands, announced on Tuesday the Madison Heights-based company is acquiring a cookie brand from J.M. Smucker Co.

Some companies are nailing this by tapping into the chaotic, meme-driven humor that Gen Alpha loves. Let's take a look at three brands that get it right — Sour Patch Kids, Nutter Butter, and Crocs — ...

The youngest son of late Playboy founder Hugh Hefner wants to buy back his father’s storied franchise ... a group of investors to buy the Playboy brand from Playboy Group for $100 million ...

Hefner Capital LLC, a firm led by Hugh Hefner’s son Cooper, has expressed interest in acquiring the Playboy brand from PLBY Group Inc., according to people with knowledge of the matter.

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members! The rankings were determined through an analysis of the consumer ...

It’s official: We’re living in the golden age of store-brand items. Once dubbed “off-brand” or “generic,” retailers have spent years investing in R&D to create their own lines of ...