Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

Jeffrey Laperuta, 75, knows. He has volunteered at the Mile 3 fluid station of the New York City Marathon every year since ...

Baxter, which makes around 60% of the IV solutions used in the US daily, announced that it has restarted its ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

Users can customize the bottles from a menu of free, preset AI options or use Gatorade iD points to submit text prompts. The custom water bottles sell for $34.99. Gatorade Sr. Dir/Marketing Xavi ...

Gatorade is expanding its customized squeeze bottle offerings with the use of generative AI. The program is a partnership with Adobe -- through its Firefly family of generative AI models billed as ...

Denver Health is getting creative to conserve IV fluid supplies amidst a nationwide shortage following Hurricane Helene.

When you lose copious fluids through sweat (or even GI issues like vomiting and diarrhea), you don't just deplete your body's water. You also lose minerals, including sodium. Low sodium in your blood ...