Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Duke freshman superstar Cooper Flag becomes the first men's basketball player to sign with Gatorade, adding to his portfolio ...

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

PepsiCo-owned Gatorade is bolstering its personalization capabilities through generative AI design capabilities for its squeeze bottles. Through Gatorade iD, the company’s free membership platform, ...

Gatorade has launched a new generative artificial intelligence feature on its website that allows Gatorade iD members to customize Gatorade Squeeze Bottle designs for purchase. The tool is powered by ...

Flagg's profile grew even larger on Tuesday, as Gatorade announced he is the first men's college basketball player to sign an NIL deal with the brand. He joins an impressive list of stars in the ...

Apex Friendship running back Jaden Avery has been a prolific workhorse. The 5-foot-9, 185-pound senior has carried 250 times ...

PepsiCo's proactive investments position it for sustainable growth despite competition. Find out why PEP stock is a strong ...