Gatorade announced the launch of Gatorade Hydration Booster – a new electrolyte drink mix designed to provide all-day hydration. Gatorade Hydration Booster is Gatorade's first electrolyte powder ...

It was two isolated incidents of youth snorting Gatorade powder that prompted Kahnawake Shakotiia’takehnhas Community Services (KSCS) to issue an alert to parents earlier this weekend. The notice ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...

I very much wanted to like Gatorade's Fast Twitch energy drinks when ... workout. But hit it with a mix that makes it about 50/50 water and Fast Twitch? I'm on board. The flavor is potent enough ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

PepsiCo-owned Gatorade is bolstering its personalization capabilities through generative AI design capabilities for its squeeze bottles. Through Gatorade iD, the company’s free membership platform, ...

Gatorade has launched a new generative artificial intelligence feature on its website that allows Gatorade iD members to customize Gatorade Squeeze Bottle designs for purchase. The tool is powered by ...

Flagg's profile grew even larger on Tuesday, as Gatorade announced he is the first men's college basketball player to sign an NIL deal with the brand. He joins an impressive list of stars in the ...

The projected No. 1 pick in the 2025 NBA draft, Flagg has reached an NIL (name, image and likeness) deal with Gatorade, it was announced Tuesday, making him the first men’s college basketball ...