Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand tha ...

Sunday night’s battle between the Houston Texans and the Detroit Lions had it all. It was one of the wildest games that we ...

Duke freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA draft, has reached an NIL (name, image and likeness) ...

Yes, even cookie dough whiskey. I very much wanted to like Gatorade’s Fast Twitch energy drinks when they first came out. In part because I go through a lot of caffeine every week and could use ...

Here's Cooper Flagg's Gatorade deal explained, including what to know about the Duke star's historic NIL partnership.

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first ...

In a landmark deal that showcases his meteoric rise, Duke freshman Cooper Flagg has signed an NIL agreement with Gatorade, making him the first male college basketball player to pa ...

Duke freshman Cooper Flagg signs a historic NIL deal with Gatorade, marking his rise in the sports marketing world and the evolving athlete endorsements landscape.

Cooper Flagg, the 17-year-old basketball star, has endorsement deals with Gatorade, New Balance and New Era before his first ...

Baxter, which makes around 60% of the IV solutions used in the US daily, announced that it has restarted its ...