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Marketing rules and tactics for providers of professional services (such as accountants, attorneys, physicians, and dentists) are often different from those for product and service marketers. Because ...
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John M. Glionna comes to Books Inc. Palo Alto on Jan. 14 to talk about his book that tells of life in one part of rural Nevada, where a small-town football team is so small it rarely plays the game.
Creating content takes a lot of planning, production, and publishing activity. From the people creating it to the tools they use and the processes they follow, production schedules can go from ...