I'll be honest. When I was first looking at this story, I wasn't aware of the weird-ass history Goodyear has with both Dunlop and Sumitomo, the Japanese tire company it's sold Dunlop to.

Goodyear said it will license back the Dunlop trademarks from SRI for commercial (truck) tires in Europe on a long-term basis, subject to a royalty on sales. Goodyear can terminate this agreement at ...

according to Modern Tire Dealer. The deal covers trademarks and “intangible assets necessary for the operations of the brand business in Europe, North America, and Oceania,” according to Goodyear.

Goodyear will license back the Dunlop trademarks from SRI for commercial (truck) tires in Europe on a long-term basis, subject to a royalty on sales. Goodyear can terminate this licensing ...

The transaction is subject to regulatory approvals, other customary closing conditions and consultations and is expected to end by mid-2025. Goodyear is expected to license back from SRI the Dunlop ...

The tire company said it will also license back Dunlop trademarks for truck tires in Europe on a long-term basis and will pay the Japanese firm royalty on sales. In 2023, Goodyear announced plans ...