The new boss of Starbucks has promised to simplify its "overly complex menu" as the coffee chain attempts to win back customers and boost falling sales. Brian Niccol said the company needed to ...
Niccol wants to make Starbucks (SBUX) a coffee shop again, not just an online-driven business. Niccol said in a letter last month to employees and customers that he wants to return Starbucks to ...