“What we learned from ‘Groundhog Lay’s’ was that a simple mechanic is easy to execute in a lot of different ways,” said Chris Bellinger, who became PepsiCo Foods’ first chief creative officer last ...
who became PepsiCo Foods’ first chief creative officer last year. At the same time, PepsiCo is trying to embrace bolder, weirder ideas. New ads backing Frito-Lay’s dips portfolio assemble a ...